Mission, Vision and Goals

Our mission is to make healthy behaviors the easier choice for everyone, every time, everywhere

Citizens are health literate and have good health seeking behavior

  • 69% of Filipinos with sufficient or excellent Comprehensive Health Literacy by 2028
  • 80% of Filipinos have visited a health facility in the past  6 months

Communities, workplaces, and schools are supportive of healthy behaviors

  • 60% of communities, schools, and workplaces recognized as Healthy Settings by 2028
Health Promotion Framework Strategy 2030
the Health Promotion Framework Strategy (HPFS) envisions a Healthy Pilipinas where health-seeking individuals, health-enabling settings, and health-supporting governance are present, and achieving optimum health is possible.

 

Simply put, the mission is to make healthy behaviors the easier choice for everyone, everytime, where by making all Filipinos health literate, the settings where we spend most of our time in are health-enabling, and all public policies across all sectors are health-supporting.

 

The Health Promotion Framework Strategy 2030 shall set the overall direction and strategies for health promotion towards achieving the goal of ensuring that
In making the healthy behaviors the easier choice for everyone, everytime, the HPFS shall utilize five action areas across seven priority areas, and shall be implemented utilizing the life stage and settings based approach.

 

5 Action Areas
Guided by the Ottawa Charter and for Health Promotion, provided are the implementation action areas on which health promotion efforts and interventions shall focus on
Developing health public policies
Legislation, fiscal measures and/or organizational policies that promote health and wellbeing

 

Creating supporting environments.
Natural and built environments shall be protected and conserved.

 

Developing personal skills.
Appropriate and useful information, education and life skills

 

Strengthening community action.
Opportunities or platform for meaningful participation to facilitate the active involvement of community members in processes that contribute to their health status

 

Reorienting health services.
Health services shall increasingly shift focus on health promotion and disease prevention.
7 Priority Areas
All health promotions will now be anchored on the following priority areas or risk factors:
Implementation Approach
Recognizing the individual, social and physical or structural influences on health and health-seeking behaviors, health promotion interventions on the foregoing priority risk factors and action areas shall be anchored on the life stage approach and the settings-based approach.
 
Rather than focusing on a single condition at a single life stage, a life course approach to the implementation of health promotion considers critical stages, transitions and settings where large differences can be made in promoting health and wellbeing. Adopting the life course approach means identifying key opportunities for minimizing risk factors and enhancing protective factors through evidence-based interventions at key life stages, from preconception to early years and adolescence, working age, and into older age. The HPFS recognizes that health shall be promoted through the life course approach since health behaviors are shaped by the presence or absence of social networks and support that they provide, social norms, cultures, inequalities, and other attributes of an entire popultaion.

 

The Setting-based approach acknowledges that health is created and lived by people within the settings of their everyday life; where they learn, work, and live. the HPFS recognizes that implementation through a settings-based approach accelerates health by creating health-supportive environments where policies are health-promoting, creating physical structures that are conductive to health, and ensuring quality and responsive health services are available, affordable, and accessible to all members of the community.

 

Interventions shall be packaged per life stage and contextualized to a specific setting for the benefit of everyone, everytime and everywhere.
Key Strategies
Implementation of all health promotion policies, programs, plans and activities shall be guided by the three strategies of the HPFS, namely: Healthy governance, Healthy Settings and Health literacy.
Healthy Governance

1. National
Transformation of the Health Promotion and Communication Service (HPCS) into a full-fledged Health Promotion Bureau (HPB) as the national lead office

2. Regional
Establishment of Health Promotion Units (HPU) in DOH Centers for Health Development

3. Provincial/City Creation of Health Promotion Committees and establishment of HPUs in Provincial/City Health Offices

4. Component Municipal/City Dedicated Health Education and Promotion Officer (HEPO) in Municipal Health Offices

5. Barangay Designation of Barangay Health Workers as barangay-level Health Promotion Officers

The DOH Health Promotion Bureau (HPB) shall serve as the national lead office in-charge of the development, implementation, and monitoring and evaluation of health promotion policies, programs, and activities.

At the regional level, consistent with DOH AO No. 2020-0042 or the “Health Promotion Framework Strategy in Province-wide and City-wide Health Systems”, LGUs shall ensure the following:

  • The Health Promotion Committee shall be created by the Local Health Board (LHB) to provide guidance to the LHB on matters related to health promotion, particularly on issues concerning the determinants of health and risk factors;
  • The Health Promotion Unit, which shall ensure the development and implementation of health promotion policies and programs in the LGU, shall be established as part of the Local Health Office with appropriate human resource complement in accordance with Section 30.5 of the UHC Act IRR;
  • Component municipalities and cities shall ensure the presence of a dedicated Health Education and Promotion Officer in local health offices; and
  • Barangay Health Workers shall be provided with necessary and appropriate capacities to serve as barangay-level health promotion officers.
Healthy Settings

The three main settings where we spend most of our time in shall be designed and designated as health promoting environments

 

1. Healthy Communities

Healthy Cities, Healthy Villages, Healthy Municipalities, Healthy Markets, Healthy Homes

DOH-DILG National Policy Framework on Promotion and Recognition of Healthy Communities

Any level of local government unit where
(1) The physical, social, political and economic factors that make up the environment of the population are promotive and protective of health, and where
(2) Health care is available and accessible.

2. Healthy Schools

Health-Promoting Schools, Universities, and Institutions

DOH-DepEd-TESDA-CHED-LEB-DILG-DSWD Guidelines on Healthy Settings Framework in Learning Institutions

Any learning institutions that foster health and well-being of learners and personnel. These are learning institutions that have met the standards to be recognized or awarded as such.

3. Healthy Workplace

Health Workplaces, Healthy Hospitals

DOH-DOLE-CSC National Policy Framework on the Promotion of Healthy Workplace

A workplace in which the the workers and managers collaborate to use a continual improvement process to protect and promote worker health, safety, and well-being, and the sustainability of the workplace

Health Literacy

Health Literacy interventions shall be developed and implemented to improve people’s ability to

  • understand and use health-related information
  • inform health-related decisions and
  • increase health- seeking behaviors

Health literacy assessments shall be conducted to determine the baseline and the changes in people’s health literacy levels, and inform the planning, design and development and implementation of targeted and responsive health literacy interventions.

In summary, our work for health promotion revolves around using policies, standards regulation, capacity building, technical assistance, sectoral and local engagements, premium subsidies, financial support, human resource for health infrastructure and commodities which shall support the strengthening of population-based health services, individual-based health services and health care provider networks.

Strengthened population-based health services shall cover more protective public health policies and standards, effective social and behavioral change communication packages and health impact assessment, responsive evidence generation through individuals capable of health policy and systems as well as participatory action research

Strengthened individual-based health services ensure successful demand generation activities, effective health service delivery campaigns and accessible linkages to care through healthy settings

And lastly, strengthened health care provider networks through patient-based education activities.

All these efforts contribute to ensuring healthy people through health literacy and changes in health promoting behaviors, as well as healthy places through established governance structures and supportive environments

In ensuring that everyone has the chance to be as healthy as possible, and that no one is disadvantaged from achieving this potential because of social position or other socially determined circumstances, we aim that every Filipino practices key healthy behaviors:

When every Filipino consumes a healthy diet and engages in physical activity, we are able to reduce premature mortality from NCDs and reduce all forms of malnutrition

When every Filipino practices a sustainable lifestyle, improves sanitation and disaster preparedness, we are able to reduce exposure to environmental risks, reduce the number of individuals affected by climate-related disasters and influence the reduction of mental health disorders

When every Filipino gets fully immunized, we are able to reduce the prevalence of vaccine preventable diseases

When every Filipino avoids smoking, harmful alcohol use and drug use, we are able to reduce the number of current tobacco users, binge drinkers which ultimately reduces mortality from noncommunicable diseases and the burden of mental health disorders, as well as influencing the reduced incidence of interpersonal violence and road traffic injuries

When every Filipino practices self care, we reduce the incidence of suicide

And alongside avoid risky sexual behaviors, we are able to reduce the burden of mental health disorders, early and unwanted pregnancies as well as new HIV infections

And when every Filipino avoids violent and dangerous behavior, this also largely impacts not only the reduced incidence and occurrence of interpersonal violence, road traffic and occupational-related injuries, but addresses the burden of mental health disorders, suicide and early and unwanted pregnancies.

Just like how each behaviors can influence many facets of our health and what influences it, action towards addressing these also involves multiple players and collective responsibility by individuals, government and civil society.

Structure
Policy Planning, Standards and Research Division (PPSRD)

Division Goals:

Develop policies, plans and standards on health promotion, and conducts M&E, HIA and Research

Theme-Based

• Policy and Standards

• Health Impact Assessment

• MEAL

Program Management and Capacity Development Division (PMCDD)

Division Goals:

Coordinate and ensure alignment of health promotion programs at the local level and build capacity on health promotion at all levels of the health system

Settings-Based

• Healthy Communities

• Healthy Learning Institutions

Healthy Workplace and Environment Division (HWED)

Division Goals:

Coordinate and ensure alignment of health promotion programs at the local level and build capacity on health promotion at all levels of the health system

Settings-Based

• Healthy Workplaces/Hospitals

• Healthy Environment

Behavior Change and Social Mobilization Division (BCSMD)

Division Goals:

Improve health literacy through  behavior change interventions and social mobilization

Campaign-Based

• Health is Life

• KonsulTayo

• Resbakuna/PinasLakas

Health Promotion Bureau Structure
Health Promotion Bureau Director
Health Promotion Bureau IC-Director IV
Rodley Desmond Daniel M. Carza
[email protected]
Policy Planning, Standards and Research Division (PPSRD)
Division Chief:
Mr. Amund DM Arguelles
[email protected]
Division Goals:

Develop policies, plans and standards on health, promotion, and conducts M&E, HIA and Research

Theme-Based
  • Policy and Standards
  • Health Impact Assessment
  • Monitoring and Evaluation, Accountability and Learning
Program Management and Capacity Developmnt Division (PMCDD)
Division Chief:
Dr. Miguel Angelo S. Mantaring
[email protected]
Division Goals:

Coordinate and ensure alignment of health promotion programs at the local level and build capacity on health promotion at all levels of the health system

Settings-Based
  • Healthy Communities
  • Healthy Learning Institutions
Healthy Workplace and Healthcare Facilities Division (HW-HFCD)
Division Chief:
Dr. Rosalind G. Vianzon
[email protected]
Division Goals:

Coordinate and ensure alignment of health promotion programs at the local level and build capacity on health promotion at all levels of the health system

Settings-Based
  • Healthy Workplaces
  • Healthy Health Facilities
Healthy Environment and Sanitation Division (HESD)
Division Chief:
Engr. Joselito M. Riego De Dios
[email protected]
Division Goals:

Coordinate and ensure alignment of health promotion programs at the local level and build capacity on health promotion at all levels of the health system

Settings-Based
  • Healthy Communities
  • Healthy Learning Institutions
Behavior Change and Social Mobilization Division (BCSMD)
Division Chief:
Dr. Alfonso Miguel R. Regala
[email protected]
Division Goals:

Improve health literacy through behavior change interventions and social mobilization

Campaign-Based
  • Health is Life
  • KonsulTayo
  • Resbakuna/PinasLakas
Contact