Press Release | 5 August 2020
The Department of Health (DOH) teamed up with Procter & Gamble (P&G) Philippines and the US Agency for International Development (USAID) to curb the spread of the COVID-19 through a nationwide education campaign while enabling healthier and safer homes. BIDA, which stands for Bawal walang mask, Isanitize ang kamay,Iwas hawak sa mga bagay, Dumistansya ng isang metro, and Alamin ang totoong impormasyon, are key preventive measures the public can do to fight the pandemic.
“BIDA Solusyon sa COVID-19 is an initiative to empower each Filipino to fight the virus by practicing healthy habits and preventive measures in their household and in their dailyroutines. P&G has been a long-time partner of DOH in promoting health and hygiene since SARS and H1N1. We are thankful for public-private partnerships like this that help us reach millions of Filipinos,” said Dr. Beverly Lorraine C. Ho, Director IV of the DOH’s Health Promotion Bureau.
“P&G is also providing DOH and USAID with its best hygiene products for our BIDA hygiene kits which will be given to thousands of vulnerable families and those located in high-risk areas across the country,” Ho added.
The BIDA hygiene kits, containing a two-week supply of P&G products, will be provided to 70,000 Filipinos in 36 provinces across the country to help them practice BIDA measures. The kits will be distributed to families in areas with COVID hotspots and quarantine centers, locally stranded individuals, and temporary shelters. Regions and cities with high case fatality rate, highest population density, and those which have less available resources will also be prioritized
Earlier on, P&G had repurposed its manufacturing facilities to produce one million medical-grade face masks, which it donated to the DOH and other health authorities to protect healthcare frontliners.
“We are one with the country in the fight against COVID-19. P&G and DOH have always shared the same intent of keeping Filipino families safe and healthy. Access to health, hygiene, and education are part of P&G’s core mission to safeguard the health of Filipinos,” shared P&G General Manager Raffy Fajardo.
P&G has also sponsored the production and airing of DOH BIDA Solusyon sa COVID-19 mass education videos to educate millions of Filipinos about everyday home sanitation practicesthey are responsible for, such as handwashing with soap for 20 seconds, bathing after coming home, laundering clothes worn outside, and cleaning the kitchen areas and meal utensils. The videos will air on TV, digital, social media and radio, emphasizing how simple practices could protect people’s homes and loved ones, and turn every citizen into a “bida” or hero against COVID-19.
Further, P&G set up BIDA Solusyon sa COVID-19 hygiene solution centers in 96 supermarket doors which could cumulatively reach around four million people everyday. The hygiene solution centers will promote awareness for health and safety practices at home and allow citizens a faster way to shop their hygiene essentials all in one place.