DOH INTENSIFIES HEALTH EDUCATION VIA FIRST-EVER TRAIN WRAP ADS

Press Release/ January 30, 2018

The Department of Health (DOH) today launched an innovative means to deliver key health messages through the Train wrap, a marketing practice of completely or partially covering a train with advertisements, thus turning it into a mobile billboard.

The DOH’s train wrap include advocacy campaigns on dengue, drugs, GO4Health, blood donation, HIV/AIDS, child immunization, handwashing, cough manners. The train is a popular venue because the ads are expected to generate unlimited impressions from the riding public of all ages and profiles.

“It was said that one can tell the ideals of a nation by its advertising. We in the Department of Health are bringing that ideal -- a nation of productive and healthy Filipinos -- closer to the public,” Secretary Francisco T. Duque III said.

“The DOH is committed to raise awareness of the public by disseminating correct and reliable information on protection against, for instance, the so-called WILD diseases (Waterborne diseases, Influenza, Leptospirosis and Dengue). This is what we aim to achieve through these train wrap advertisements,” he added.

The Light Rail Transit (LRT) Line 2 cater to more than 200,000 passengers on a daily basis and it grows even bigger every day. These trains are plying the routes from C.M. Recto to Santolan, Marikina.

The DOH aims to provide the pathway towards health for all Filipinos by 2030 through the revitalized program Formula 1 Plus. Our goal through F1 Plus is to be a global leader in providing equitable health care financing and responsive health system resulting to better health outcomes to Filipinos, especially the poor and the marginalized.

Through advertisements promoting public health in places with heavy foot traffic like the LRT2, we are inching closer towards this health goal by engaging our most important stakeholders – the general public. Through health promotions, we aim to educate and impart to the public health information that will guide them in making informed decisions.