TB Network: Sama-samang Sugpuin ang TB
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What is TB Network?
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It is the official communication handle of the National Tuberculosis Control Program or NTP that will stand for DOH’s re-energized fight against TB.
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It is a product of DOH’s collaboration with the LGUs, PhilCAT, and Philhealth.
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It is a “special group” dedicated to help/ take care of TB symptomatics and TB patients.
Initially, it comprises regular health workers in the RHUs, MHOs and PHOs.
Eventually, it will include everyone in the community who wish to help in the administration and financing of D.O.T.S.; family and relatives of TB symptomatics / patients, church, church organizations, civic organizations, NGOs, schools, companies/corporations.
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TB Network comes with several information materials, such as print ads, radio and TV commercials. Poster of this TB Network as endorsed by Secretary Dayrit himself and with its battle cry “Kakampi Laban sa TB” will also be distributed as soon as ready.
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It is participated in by the different stakeholders like donor agencies, private sector, non-government organizations, academe, professional societies, pharmaceutical companies and other TB DOTS partners and individual advocates united as one for a common cause.
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Members of TB Network have also expanded to a huge number of other government agencies as also members of the Comprehensive & Unified Policy for TB Control in the Philippines or C.U.P.
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DOH in cooperation with all the involved agencies as members of TB Network continuously works hand-in-hand in increasing case detection and cure rates in accordance with the NTP Targets every year.
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In the end, it can blossom into a systematic, well-oiled, nationwide movement for the eventual complete eradication and/or control of TB-spearheaded by DOH.
Creative Considerations
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Create a strong branding for NTP
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Establish a human connection between the NTP and Target Audiences
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Employ a unique visual device that is attractive, impactful, and memorable
Be a TB Networker now !